The FMCG company’s strategy mirrors that of P&G, which earlier this week said it was looking at ways to increase market share and boost sales; it intends to expand its ‘value’ ranges.
Unilever, meanwhile, has been concentrating on improving the quality of products such as Surf. Its chief executive, Paul Polman, has said that FMCG companies must change their business models and develop brands that sell more cheaply.
FMCG
Unilever profits from value and innovation focus
LONDON - A commitment to innovation and value has seen Unilever's underlying sales rise 4.1% in the second quarter of 2009, while its volume sales grew 2%.
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