The promotion, which runs across packs of Pot Noodle, is Unilever's first mobile game giveaway. Consumers have to collect three codes from promotional pots, which they then have to submit via SMA or online at potnoodle.com, in order to receive the game of their choice.
Unilever said that the promotion is not only the first promotion of its kind in Europe, but also one of the largest, with the promotion running across 20 million packs.
EA Games are using the promotion to demonstrate its commitment to expanding the mobile gaming audience.
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