LONDON - Unilever has rolled out its new global campaign for its Sure deodorant brand.
will run in the UK, France, Germany and Benelux as well as Latin and North America.
The campaign, by Lowe London, shows a woman dressed in a black ball gown testing Sure to see if its leaves any white residue on the dress.
It carries the staplines ‘Dare to make a statement in black' and ‘Sure. It Won't Let You Down'.
The campaign will also include print and outdoor activity.
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