TV Choice bucks trend in gloomy TV listings market

LONDON - TV Choice has surprised the television listings market with a 4.8% boost in circulation to 902,954 average monthly sales, consolidating the H Bauer title's number three position in the market.

The period-on-period rise is a standout in the television listings marketing, which remained relatively flat. Year on year, TV Choice's circulation was up by 15.3%.

IPC Media's What's On TV, with new editor Colin Tough, retained its position as the clear market leader, although period-on-period circulation, as calculated by the Audit Bureau of Circulation, was down by 2.1% to 1,630,850 copies a week.

This still puts it almost nearly half-a-million copies ahead of nearest rival Radio Times, the BBC's higher quality television listings title. Its circulation crept up by 0.5% to 1,160,436 copies, although year on year it was down by 3.3%.

For the rest of the market, it was disappointment with across-the-board declines. IPC's other television titles TV Times, with new editor Mike Hollingsworth, and TV & Satellite Week, also with a new editor Jonathan Bowman, both fell period on period. TV Times was down by 0.7% to 566,855 and TV & Satellite Week was down 1.8% to 247,507.

Hachette Filipacchi's two titles Inside Soap and All About Soap were both in decline, with the former down 6.1% to 237,242 period on period, and the latter down by 2.7% for the period to 101,420. IPC Media's Soaplife managed to buck the trend with a period-on-period rise of 11.9% to 114,965, but this was still down by 2.7% year on year.

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