IPC's TV head goes in strategy rethink

LONDON - IPC Media has sacked its head of TV development Nick Ryle as part of a sweeping review of its TV strategy, which has so far failed to deliver similar success to that of its rival Emap.

IPC's original TV strategy was limited to the development of TV projects such as an NME awards show on Channel 4 and two digital initiatives, including a Loaded weekend on Bravo and a Practical Parenting series on Living.



However, extending magazine brands on to the TV screen, which was previously the responsibility of Ryle, will now be handled by individual magazine publishers and editors.



IPC has failed to successfully launch any of its magazine brands on TV. Rival Emap has fared much better with the launch of digital TV channels for titles such as Q, Kerrang! and Smash Hits.



In November, IPC announced it was closing six magazines and its events business with the loss of 115 jobs. Earlier, it closed a number of websites including that of lads magazine Loaded.



The company has been undergoing a constant reorganisation and re-evaluation of its brands since it was taken over by AOL Time Warner in the summer.



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