What's on TV retains lead, as TV Choice shows growth

LONDON - IPC Media's What's on TV retained its stranglehold on the TV listings market with a 0.9% period-on-period increase, as H Bauer's low priced equivalent TV Choice continued its rise, up 10% on last time.

What's on TV retains lead, as TV Choice shows growth

What's on TV recorded an ABC of 1,666,475 -- down 2.5% on last year -- while TV Choice grew 10% period on period to 861,810, a year-on-year growth of 14.7%.

IPC recently installed Colin Tough to edit the title in a bid to help it retain its lead in the downmarket TV listings sector. Tough is a former executive editor at IPC TX, the IPC division which publishes its TV titles.

TV & Satellite Week was also up, by 2.8% period on period, a 0.7% increase year on year.

The whole TV listings market was down 1.1% period on period, a 2% drop year on year, as titles such as TV Times, Radio Times and TV Quick all slumped.

Of the more upmarket TV weeklies, TV Times was down 9% period on period -- a 10.4% year on year decline. IPC recently appointed Mike Hollingsworth, a former What's on TV editor, to edit TV Times and to develop an editorial strategy aimed at halting its decline.

The BBC's Radio Times was down 3.8% period on period and year on year, to 1,155,064. BBC Magazines appointed Gill Hudson as editor of the title at the end of the ABC reporting period in June. All eyes will be on her to reverse the title's fortunes.

Bauer's TV Quick fell 9% period on period to 440,080, a year on year decline of 14%.

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