Turquoise has developed a new brand strategy and identity for Blinko based on the idea of "activating entertainment". The consultancy has come up with the strapline "Love Entertainment. Love Blinko" and created a new 3D logo for the service, which offers video, games, music and sport content to subscribers.
The new strapline and logo will be used across all of Blinko's media activities including online and Wap.
Lucia Predolin, international marketing and communication director at Buongiorno, said: "We are very excited about the new branding that Turquoise has developed for us. With its in-depth knowledge of the telecoms marketplace and great creativity, it has been able to develop a brand that is flexible enough to work across all our markets and products, and which really talks to our target audience."
Turquoise has offices in London and Dubai. Its clients include Pipex, Saudi TV and Sky Italia.
Turquoise recently appointed Paul Whitworth to the newly created role of general manager of its Dubai office.
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