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Despite the neon-lit surfboards at Christmastime there is nothing memorable about this ad, which aims to inspire people to try a new holiday tradition. But it is more likely viewers will switch channels and forget they ever saw this spot that has a grating soundtrack and lacks a real creative idea.

Brand: Pepsi Max
Title: Try a new tradition this Christmas
Agency: Abbott Mead Vickers BBDO
Client: Mark Kirkham, head of marketing & innovation, PepsiCo West Europe Beverages