Emily Tan is feeling really let down by Rowse Honey.
The juxtaposition of honey, three bears, cooking and hirsute gay men seemed like such an incredible opportunity for fun. But the result is oddly dull – and not even in a homey, cosy, fuzzy way. Dull in a disconnected, no-eye-contact, poor dialogue way. Alas.
Agency: BMB
Brand: Rowse Honey
Title: The three bears
Client: Kirstie Jamieson, marketing director of Valeo Foods UK
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