In our household we are nowhere near reaching peak Christmas and the ads form a core part of the fabric of the festive season – Moz, Mog, Monty, we’ve loved them all.
Which is why Sainsbury’s mediocre mash-up of singers is such a disappointment, an ad campaign that is a festive equivalent of a Christmas cracker with no bang. This underwhelming ad campaign appears to have little more than a hashtag at its heart.
Pop psychology may teach us that we should never "compare and despair", but arguably this ad’s most redeeming factor is the opportunity to spend a happy afternoon watching Sainsbury’s ads of Christmases gone by – starting with that delicious piece of craft that was last year’s stop-motion animation ad. Better luck next year Sainsbury’s.
Brand: Sainsbury’s
Title: Every bit of Christmas
Agency: Wieden & Kennedy London
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