Omar Oakes was bored stiff by this ad that probably no one in the industry will be talking about this week.
There is a deeply cynical view that the only truly important objective of advertising is getting your message out there regardless of how unimaginative or unentertaining the creative is. I hope this brand has not succumbed to this defeatist attitude, but in any event this minute-long video is surely 55 seconds too long and would fail most people’s "skip ad" filter."
Brand: TopCashback.co.uk
Title: Cashback on top
Agency: Active Pictures
Client: Adam Bullock, UK director of TopCashback.co.uk
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