In his new role, Budzik will liaise with agencies' accounts teams to integrate digital marketing opportunities across the client portfolio.
He will also work with external media specialists to integrate digital proposals into the existing client portfolio, as a part of new business development. He will then oversee the implementation of the digital marketing briefs.
Budzik moves to Tri-Direct following 10 years at online ad network DoubleClick, where he worked in a variety of roles, culminating in the position of senior product manager at the company's European office in Dublin and head office in New York.
While at DoubleClick, Budzik was involved in the roll out of the digital technology strategy for AOL media networks during their transformation from an ISP to a purely digital advertising revenue model. This resulted in the company experiencing three consecutive quarters of more than 40% digital revenue growth.
Budzik said: "Digital needs to be viewed realistically as simply another brand response channel -- albeit with its own unique set of issues and opportunities.
"There is still great scope in educating client companies in the exciting and dynamic use of this medium."
Andrew Higgs, director at Tri-Direct, said: "Most of our clients are taking the digital path to customers as part of their integrated marketing plans. We need to be equipped to help them on that journey, and Jeremiah's skills and experience gained at one of the online industries primer movers will, I'm sure, prove extremely apposite."