The data product will allow HBOS to model the entire UK policy renewals universe for all its direct mail and door-to-door activity.
It will also interrogate multiple variables at a granular level in real time and can deliver propensity models, which have been pre-scored and exist in one central, continually refreshed file.
From this platform will come individual modelling and targeting to inform the direct marketing strategy, and the scope to integrate across geographically planned media such as D2D, directories, outdoor and press.
The activity will kick off in June promoting a new proposition to market from HBOS and will initially encompass direct mail and door to door.
Barry Leeson-Earle, director of data at Tri-Direct, said: "This is a significant win for Tri-Direct and highlights the benefits of the integration of the company's data services into one flexible, robust renewable model that can respond to the client's need for large, well-targeted volumes and relevant, timely information on the progress of their marketing activity."
This win does not affect the work of other agencies currently working with HBOS.
Craig Foster, head of marketing for mortgages and general insurance at HBOS, said: "Tri-Direct has a heritage in integrating data with other media channels, plus they have the in-house skills to develop and run an ambitious project that will minimise campaign wastage and allow us to re-direct our marketing investment appropriately."