The beleaguered Japanese manufacturer, which was forced to recall more than eight million vehicles globally as a result of defective accelerator pedals, is beginning a marketing drive to restore consumer confidence in the brand.
The double-page print ad, by incumbent agency Saatchi & Saatchi, shows a Toyota dealership, with car buyers looking at Auris, Avensis, Prius, Yaris and iQ models.
It leads with the line "More committed to quality than ever", before stating "Following our recent recall, all our new and used cars have been quality checked and are ready to go".
It emphasises that each of the models has been awarded a five-star safety rating by independent assessor Euro NCAP.
It marks the latest attempt by Toyota to regain trust with advertising. In early February, at the height of the crisis, the marque launched a letter-format ad signed by Toyota GB managing director Miguel Fonseca.
Later that month, it rolled out a full-page print ad carrying the line "We're pulling together to put things right", and emphasising it had 10,000 employees working to rectify the situation.
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