The full-page print ad carries the line 'We're pulling together to put things right', and emphasises that the manufacturer has 10,000 employees trying to rectify the situation.
It claims that of the 300 UK automotive recalls in the past two years only four have affected Toyota. It also refers to the training of over 1,100 Toyota technicians to repair the vehicles.
The ad says the response of Toyota customers has been "inspiring and humbling". It said: "At Toyota, building safe cars for the UK is what we have been doing for over 40 years – and we are committed to continuing that legacy for decades to come."
Over the past month, , after a fault was found with the accelerator pedal in some models.
A , after consumers complained of losing braking power when the manufacturer's successful Prius model.
After rolling out a PR and marketing drive in the US, , by Saatchi & Saatchi.
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