Consumers prepared to forgive Toyota for recall chaos

LONDON - Consumers are prepared to forgive Toyota for recalling millions of vehicles and would consider buying its models in the future, according to our latest video interviews.

Over the past two weeks, , after a fault was found with the accelerator pedal in some models.

A , after consumers complained of losing braking power when the manufacturer's successful Prius model.

After rolling out a PR and marketing drive in the US, , and this week has begun repairing potentially faulty vehicles.

Brand valuation consultants have estimated that .

However, the majority of those interviewed last week said they believed Toyota was dealing with the crisis surrounding the recall of faulty vehicles, and that the brand would recover.

Self-employed builder Fred, 56, said developments would not stop him from buying a Toyota: "I would be concerned [about the situation], but it has happened to all [manufacturers], they have all come across problems. As long as they are putting it right I don't really see a problem."

Another interviewee, 61-year-old personal assistant Gilly, said Toyota is boosted by its long-standing brand image.

She said: "Toyota has always had a good name. It's a hiccup. That happens, it's a fact of life. But they are putting it right, so why wouldn't I buy something from them?"

However, Mary, aged 53, said she would be less inclined buy a Toyota as a result of the recall crisis.

She said: "It's a bit daunting. They've discovered [the fault] now and I think they are going to put it right, but I would think twice maybe [before buying a Toyota]."

Vox Pops International conducted the interviews and created the video on behalf of Brand Republic.

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