Over the past two weeks, , after a fault was found with the accelerator pedal in some models.
A , after consumers complained of losing braking power when the manufacturer's successful Prius model.
After rolling out a PR and marketing drive in the US, , and this week has begun repairing potentially faulty vehicles.
Brand valuation consultants have estimated that .
However, the majority of those interviewed last week said they believed Toyota was dealing with the crisis surrounding the recall of faulty vehicles, and that the brand would recover.
Self-employed builder Fred, 56, said developments would not stop him from buying a Toyota: "I would be concerned [about the situation], but it has happened to all [manufacturers], they have all come across problems. As long as they are putting it right I don't really see a problem."
Another interviewee, 61-year-old personal assistant Gilly, said Toyota is boosted by its long-standing brand image.
She said: "Toyota has always had a good name. It's a hiccup. That happens, it's a fact of life. But they are putting it right, so why wouldn't I buy something from them?"
However, Mary, aged 53, said she would be less inclined buy a Toyota as a result of the recall crisis.
She said: "It's a bit daunting. They've discovered [the fault] now and I think they are going to put it right, but I would think twice maybe [before buying a Toyota]."
Vox Pops International conducted the interviews and created the video on behalf of Brand Republic.