Totaljobs.com extends sponsorship deal with GMG Radio

LONDON - Recruitment website totaljobs.com is to sponsor the new listen live functionality across GMG Radio's Smooth, Century and Real station websites in Scotland and the North East and North West of England.

The partnership is an extension of totaljobs' initial three-month sponsorship of GCap Media's One Network websites, which include Capital 95.8 and Leicester Sound.

The deal will include co-branding, a pre-roll commercial in local accents and an animated banner.

Sophie Relf, head of marketing for , said: "Deciding to continue our partnership with GCap Media was easy -- we've tested campaign effectiveness and the results are extremely positive.

"We have built totaljobs.com brand favourability and increased usage consideration by 6% and 10% respectively amongst One Network users. The use of rich media, that the sponsorship presents, has enabled us to unlock the potential of our creative and resonate with jobseekers on a deeper level."

The deal was brokered through Tim Ferris, GCap Media's interactive group head and Hannah Amess, group head of Agenda 21 Digital.

Ferris said: "This is the natural progression for totaljobs.com within our online network which we know will be as successful as the first campaign."

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