Most read: Lingerie brand provokes with raunchy optical illusion ads
It's not what you think it is. features knees dressed up in the brand's garments to make them look like bums and busts.
Conill, the Saatchi & Saatchi-owned agency, created the work, which comes with the strapline, "If it can make your knee look sexy, imagine what it can do in the right place."
Javier Campopiano, Conill’s chief creative officer, said the campaign is "in keeping with the playful style of the brand", while "injecting a little humour" into the lingerie category.
Ad tech: Lord Foster designs hi-tech bus shelters in Edinburgh
, which have been installed across Edinburgh.
The nine premium outdoor advertising locations across the Scottish city feature touch-screen technology as well as real-time tourism, local and Council information.
Time Out Edinburgh has already signed up to provide content for the digital bus shelter network, but it will be interesting to see which brands come forth and follow suit.
Pay day: What Google's Android Pay will mean for brands
Judo Payments chief executive Dennis Jones has rounded up from I/O 2015, and whether it is worthwhile for brands to get on board with it.
In the feature for Marketing magazine, Jones highlights what Google's new payment proposition will mean for our industry, and whether Samsung and Microsoft are likely to keep up the pace in this field. In his conclusion of what the future of mobile e-commerce will be following Google's Android Pay news, Jones said:
Payments are rapidly disappearing into the background and Android Pay is merely the latest technology to help increase the speed of change.
Dennis Jones, chief executive of Judo Payments
Viral: Terre Des Hommes' 360-degree VR film
Google Cardboard, Oculus Rift and virtual reality are helping to bring another dimension to brand campaigns. And now YouTube's 360-degree video capabilities are making these VR experiences even more accessible to consumers.
has married all of these concepts together into one hard-hitting campaign. The international human rights charity's latest video gives viewers the chance to experience a day in the life of Amani – a young Kenyan girl whose daily struggles include child labour, physical violence and sexual abuse.
The almost five-minute video has been created with a tailor-made 3D-printed camera rig, along with 14 cameras, by The immersive virtual experience, conceived by Terre Des Hommes and production house Revolver in close collaboration with The Ambassadors.
Nuts bloopers: Alpro's squirrel ad outtakes
Following the launch of , the brand's latest videos go "behind-the-scenes" of the shoot with its adorable squirrel brand ambassador.
The new content, created by Belgium agency Gents, giving a bit more of a back story to Ally the squirrel and his friends. The video (below) caught our eye, and hats off to the agency for this extra bit of content.
This 30-second video features a number of "blunders" from Ally, complete with bespoke clapperboards and background giggles from the crew.
. These efforts from both Alpro and Gents just goes to show that content really is king.
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