Most read: Aldi overtakes Tesco in BrandZ Top 100 global brand value ranking
WPP and Millward Brown's latest for 2015 were published today. Interestingly, , becoming the eighth brand with a value of $11.7bn (£7.6bn) and increasing its brand value by 22% compared with last year.
The German discounter is four places above Tesco, which saw its brand value plummet 37% to $9.4bn (£6.1bn). However Tesco is still the only major UK supermarket to hold a place in the global ranking.
Fellow German discount supermarket chain Lidl faired well in the rankings, growing 27% year on year to 20th place with a brand value of $6bn (£3.9bn).
Digital discounts: Tesco trials mobile coupons
Despite its global brand value ranking, the supermarket giant is trying to tap into tech-savvy shoppers. As reported by Marketing, .
Working with mobile marketing firm Weve, Tesco targeted commuters and tourists as they passed by its new concept store in Villiers Street in Central London, offering £1 off a £3 food-to-go shop.
It looks like the concept has done well, as a Weve spokeswoman told Marketing the trial has been its most successful with a supermarket partner to date, with Tesco planning to launch the second phase of the trial in the coming months. Every little really does help.
No go: Procter & Gamble YouTube video banned
Procter & Gamble has become the latest company to come under fire from the Advertising Standards Authority, .
The "easy lip makeup tutorials for winter time" six-minute video featured model vlogger Ruth Crilly, who talked about and used some Max Factor and other branded products.
The video description listed the Max Factor products and included a link to buy them, while further text displayed the words, "Sponsored by Beauty Recommended, brought to you by Procter & Gamble".
The ASA's final ruling was, "We noted that the Beauty Recommended channel page gave no indication that the content was created by Procter & Gamble and that the channel title, and individual video titles, did not include any text to explain the commercial nature of the content.
"In the case of the ‘easy lip’ tutorial, we noted that it wasn’t until a viewer had selected and opened the video that text, embedded in the video, referred to Procter & Gamble."
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Pole position: Amazon climbs rankings of brand polls
It's a double whammy for Amazon today as the online retailer has ranked second in BrandZ's Top 100 Most Valuable Global Retail Brands ranking.
Amazon was also named the number one UK brand to make the lives of consumers easier through digital technology in . The poll of more than 2,300 adults revealed more than half of respondents (57%) said Amazon was one of the most useful brands in their digital lives, beating Google (49%) and Apple (26%).
However, these tech-centric brands should watch out as more traditional brands seem to be following in their footsteps. The BBC was the best-performing non-digital-native brand with 29% of Brits voting it one of the brands most useful to their digital lives. The next best performing traditional brand was Marks & Spencer, which garnered votes from 8% of respondents.
.jpg "Give a Creative Your Agency's Name competition")
Viral: Give a creative your agency's name
Fancy giving a Danish creative a new name in exchange for an internship? Jacob Matthiesen is the latest human billboard who will offer his name to gain an internship at your company.
The young creative certainly has gone all out to entice you with the . The video below, created by the interactive art director from Sweden's Hyper Island, explains all, including where your agency name might be advertised.
We're certain this isn't the first or last time we'll hear of a promising young talent using a quirky method to land industry experience. Question is, will we see more Mr [insert agency name here] becoming chief executives in the years to come?
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