Will brands give Fifa the boot?

Visa leads sponsors in blasting organisation over corruption investigations.

Will brands give Fifa the boot?
FIFA

Most read: Visa threatens to withdraw Fifa sponsorship

by the Swiss and US authorities.

Adidas, Budweiser and Hyundai have also expressed their concerns after seven Fifa officials were arrested in Zurich this week. While the majority of sponsors issued similar statements to express their concerns over Fifa's ethical practices, Visa’s response came across as the strongest:

As a sponsor, we expect Fifa to take swift and immediate steps to address these issues within its organisation. This starts with rebuilding a culture with strong ethical practices in order to restore the reputation of the games for fans everywhere.

Visa’s statement on Fifa

Read Marketing's feature on  and complete the online poll to have your say on whether brands should pull their sponsorship deals if Sepp Blatter is re-elected as Fifa president.


Gordon’s 'Gordon the boar' campaign

Diageo account: Drinks giant in talks for Baileys and Gordon's account

On the cover of this week's issue of 北京赛车pk10,  after .

The drinks giant has revealed it wants an agency for campaigns in 2016, despite previously stating the company would handle activity for the two brands during the next 12 months. 


D&AD's Ad Filter

Ad snore: D&AD releases boring online ads blocker

Tired of mundane ads wasting your precious online browsing time? Then it sounds like is just for you.

The  can be downloaded on to Chrome or Firefox, and once the cute yellow and black pencil icon is installed it gives online users the chance to click it to block regular ads.

They are then replaced with award-winning examples of work from D&AD's archive.

The clever BETC Paris team created the online tool on behalf of D&AD. We suspect filters like this might start an online revolution against poor work - so long as you're not completely enthralled by a really creative ad that is.


Viral: Greenpeace’s follow-up to Lego video

Remember when that tried to encourage the toy brand to cut its ties with Shell?

Well, the environmental organisation has teamed up with Don't Panic, the creative agency behind the above viral, following the success of The Lego Movie parody film, which was seen by more than seven million people.

The , part of Greenpeace's 'Save the Arctic' campaign, shows three iconic landscape artworks burning away to expose jarring dystopian replacements created by British montage artists Kennardphillipps.

It's early days, but the video has racked up 16,000-plus views on YouTube in its first two days. And yes, Greenpeace's alternative route to reach online viewers does NOT include little yellow men, but it does have a powerful message (and creative) behind it. 


Colour Adventure with Sony's Action Cam

Colour Run: Sony sticky note Action Cam viral

Prepared to be dazzled with a colour and stationery show like no other, specially created and captured to promote Sony's latest video camera.

As featured on , the almost four-minute video from advertising agency Hakuhodo Tokyo features more than 200,000 sticky notes performing a slick, choreographed routine that was shot in point-of-view style by Sony's 4K Action Cam.

The idea for this film came from the  — aka the Coke and Mentos guys — and the sticky notes video certainly harks back to , a true stroke (or bounce) of creative genius.   

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