Most read: Instagram rolls out carousel ad platform globally
Plans are in motion to roll out the service on 1 June in the UK, Canada, Australia, Germany, France and Brazil.
The photo sharing social media site said users will be encouraged to swipe left to see up to four more images in a post from a brand trying to "tell deeper stories", while advertisers can also add a link to their website.
Ford, Tui and NHS Blood and Transplant are among the brands to be launching carousel ads in the UK. L'Oréal will feature in EMEA campaigns.
In April, by using the service as part of its ‘Never a Stranger' campaign.
Dynamic duo: CHI creatives join Isobel
from CHI & Partners.
The pair, who will report into the agency’s creative partners, and co-founders Rob Fletcher and David Alexander will work across the Danepak, Bordeaux and National Express accounts.
Google on tap: I/O 2015 conference highlights
Google revealed its latest platform and product innovations this week as part of its annual I/O conference.
You can watch the event on the below video. We recommend you skip to approx 50 minutes to get to the good part (but don't miss the epic game of Pong at the very start).
from the event, including the availability of Google Cardboard, a dedicated photo app and how to shave a few seconds off Google searches.
If you're looking for more of a snapshot of the keynote — rather than a three-hour video – then is certainly worth a swift read.
Tech talk: Hashtag named as kids' word of the year
Language is constantly changing, particularly among younger generations. Oxford University Press has declared "hashtag" 2015’s Children's Word of the Year.
, and as part of the broadcaster’s 500 Words competition, more than 120,000 short stories by children aged between 5- to 13-years-old were analysed.
The report revealed that the use of the hashtag symbol to add an extra meaning or comment at the end of a sentence has become commonplace. Tech words such as Instagram, Snapchat and emoji all rose up the ranks, while email, mobile and Facebook seem to be in decline.
Vineeta Gupta at the Oxford University Press said children have extended the use of hashtags from a simple prefix, or as a search term for Twitter, to an editorial device that adds drama or comment.
Oh crumbs: Brands on #NationalBiscuitDay
Trending on Twitter today was the annual celebration of one of Brits' most treasured baked goods. Brands came out in their droves to show their support for #NationalBiscuitDay.
Our pick of the best includes ' infamous monkey character – created by agency HeyHuman – tightrope walking to risk it all for a biscuit, and of course, a cup of his favourite brew.
Would you risk it for a ? Happy World , chums!
— PG tips (@PGtips)
Other noteworthy efforts came from , with their tribute to Lionel Richie and Rich Tea biscuits, as well as Great British Bake Off GIF showcasing Sue Perkins' bakery banter at its best.
In honour of , here's some admirable advice from the last series of ...
— BBC One (@BBCOne)
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