Most read: People spend eight hours a day consuming media
ZenithOptimedia's .
According to the report, consumers will spend an average of 492 minutes a day consuming media this year – up 1.4% on last year's figure.
Global internet usage is set to grow by almost 12% this year alone, and will rise by almost 10% each year between 2014 and 2017 to reach 144.8 minutes a day.
The forecasts also suggest that with the increase in online, traditional media – apart from outdoor – will suffer, as it is set to be in decline over the next three years. However, the report does not count reading newspapers on digital devices, or watching television via the internet.
No butts: Hostelworld creates skinny dipping ad
To think there wasn't enough nudity during our Game of Thrones viewing. Those watching tonight's episode will see , in which a group of travellers go skinny dipping.
Created by Lucky Generals, the one-minute ad forms part of new campaign to target millennials and features a group of fully-clothed young travellers strip to make a big leap into a rather picturesque Mexican sinkhole.
Button up: What Google's new 'buy button' means for brands
. And it looks like, ultimately, Google will have a lot more power than we thought.
Conversion rates for brands and a slick user experience are the ticks in the boxes for Google's new e-commerce feature. However, Dent explained the "buy button" could potentially cause brands to lose their relationships with consumers:
This all points to a future where major online brands no longer have a web presence of their own. With content spread across Facebook, YouTube and Medium, with transactions on Amazon and Google, and with a consistent brand across all those platforms, maybe owned media properties are no longer necessary.
Alastair Dent, head of product strategy, iProspect UK
Just a thought: Marketing's New Thinking Awards
There's a new kid on the marcoms awards block. have launched to celebrate brands, agencies and individuals that are driving a force for change.
The awards are made up of , and represent an important story in marketing today. Marketing's editor Rachel Barnes said:
Our inaugural New Thinking Awards are about showcasing world-class innovation across all aspects of the marketing agenda. This is not about technology, although that plays a core role; it is about the inspiring work that drives the best brands forward to a successful future.
Rachel Barnes, editor of Marketing
Fancy it? Visit the for more information.
On social: EE's #Glastonburied treasure hunt
EE is teaming up with Glastonbury Festival for a third year. As part of the partnership the mobile network operator has come up with a social media treasure hunt to let consumers dig up some virtual prizes.
The is giving online fans the chance to name three grid locations each day, based on the below map.
Tweet + where you think the goodies are for your chance to win them! T&Cs:
— EE (@EE)
Clever idea or a bit of a fad, it has certainly got EE some noise on Twitter.
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