Most read: Facebook encourages brands to run digital campaigns on Sundays and Mondays
, instead of Fridays and Saturdays, in the run-up to Christmas, ±±¾©Èü³µpk10's Gurjit Degun reports.
Data from last year shows spikes in purchases around the particular days, but Ian Edwards, a planner at Facebook, said Sundays and Mondays were "low days of investment".
He explained that although there are more purchases in store on a Friday and Saturday, when shopping online people are more likely to look for items on a Sunday and then make the purchase the following day.
Read on for .
Closures: FHM and Zoo magazines to stop publication
in a dramatic illustration of the collapsing lads' mag sector, which reached its zenith in the 1990s, ±±¾©Èü³µpk10's Gideon Spanier writes.
The German publisher has announced "its intention to suspend publication of FHM and Zoo magazines".
Bauer said 20 jobs are "at risk" across the FHM and Zoo editorial teams and the company is consulting with employees about redundancies.
A spokesman confirmed: "The intention to suspend publication is inclusive of both the print and digital platforms for FHM and Zoo. No decision regarding the suspension will be taken until the period of consultancy has finished."
TV: Channel 4 boss Abraham on Channel 5 revenues
±±¾©Èü³µpk10's Spanier also reports on .
Abraham was speaking at a Broadcasting Press Guild event where he was asked whether the privatisation of Channel 4 would harm the TV sector when commercial rival Viacom is increasing investment in programming in Channel 5, following its acquisition in September 2014 for £463 million.
Viacom’s revenues in the UK, I heard on Friday, are up to £100 million below what they were in Richard Desmond’s period due to all sorts of [reasons].
David Abraham, speaking at a Broadcasting Press Guild event
They are under incredible pressure. Have you been reading about what’s happening at the succession at Viacom – the whole thing with Sumner Redstone [the veteran chairman] and what’s happened to their share price?
Do you think these kinds of pressures have not been starting to be felt inside Viacom in the UK? Of course, they are.
I’ve not seen yet very clear figures about the renaissance in programming spend that they are alleged to have committed themselves to. It’s very early days but I haven’t seen numbers.
Viacom did not comment but a source close to the company strongly rejected Abraham’s claims, saying it did not recognise the £100 million figure.
The source also pointed out that Channel 5's chief executive Philippe Dauman told the Royal Television Society that he was increasing programming spend by a double-digit percentage in the year beginning October 2015.
Read on for .
Quotes: Wisdom from Leo Burnett, David Ogilvy and more
It's Global Entrepreneurship Week, this press release says. So Funding Circle, a peer-to-peer lending service has gone all inspirational and put together a rather nice inspiration board of – it's got , if that's your thing.
Naturally, we scanned it for advertising luminaries and quotes about branding. Here's a sampling of what we found:
Leo Burnett, founder, Leo Burnett Worldwide
"To swear off making mistakes is very easy. All you have to do is swear off having ideas."
"Good advertising does not just circulate information. It penetrates the public mind with desires and belief."
"The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships."
David Ogilvy (pictured, above), founder, Ogilvy & Mather
"What really decides consumers to buy or not to buy is the content of your advertising, not its form."
"The best ideas come as jokes. Make your thinking as funny as possible."
Phil Knight, co-founder, Nike
"I’m Phil Knight, and I don’t believe in advertising."
Dietrich Mateschitz, co-founder, Red Bull
"The most dangerous thing for a branded product is low interest."
There are more bon mots from those chaps (and people who are not just chaps) on Funding Circles' .
Latest ads: Moschino Barbie
We're calling it. The Moschino Barbie video is going to be a viral (it's been , always helps. Also, hat tip in that general direction).
Watch it here before the analysis pieces in a week or so's time.
Compiled by Jonathan Shannon
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