Most read: The Muppets unveiled as 'celebs' in Warburtons crumpets ad
The ±±¾©Èü³µpk10's Kate Magee reports. Shut up and show us the ad, you say. Okay then.
Now what does Kermit have to say about this?
It’s the thickest and fluffiest production we’ve ever done. We held nothing back, and I’m proud to say no Giant Crumpets were harmed during the making of this advert.
Kermit the Frog
The 120-second commercial begins its airing tonight and is part of a £25 million integrated campaign to launch the bakery brand’s new Giant Crumpets range.
Read on to find out .
Opinion: A template for the agency of the future
The face-off between creativity and data is an age old one, as John Cunningham global chief technology officer writes, "the idea that data would infiltrate the creative process triggers art directors’ fight or flight response (emphasis on fight)." But for Cunningham, .
I believe it’s a template for the agency of the future. When agencies incubate free creative expression while simultaneously folding empirical data into the ideation process, breakthroughs happen. As an industry, it’s the way we’ll continue making innovations that matter.
Read on for an .
Stunts: Xbox turns a billboard into an endurance test for Tomb Raider launch
There's dynamic OOH creative, and there's strapping eight people to a billboard and subjecting them to the elements.
To mark the launch of the most recent entry in the hugely successful Lara Croft franchise, Rise of the Tomb Raider, .
Marketing magazine spoke to John Edney, marketing manager for Rise of the Tomb Raider at Xbox about the launch.
The campaign was created by m:united \ McCann London. The live event was by m:united \ Momentum London, the PR by Edelman and media buying by EMT.
Adam Carr was named as the victor and won an around-the-world trip inspired by the destinations visited by the game’s protagonist, Lara Croft.
Ad blocking: Winning the war
Writing in Marketing, the former Red Bull marketing chief, . Discussing the current state of advertising, he argues, "It has become a war. Business finds ever more ways to target their ‘consumers’ and people find ever more ways to block them." And let's face it, brands are not going to win this war, even if it wasn't self-defeating in the first place.
So what to do?
Instead of asking, how can we make sure ‘consumers’ will like us, how can we make them buy us? How can we target them? We should turn this around. We should ask ourselves: what can we do for the people that are important to us? How can we give them something they will truly appreciate? Something that they will WANT to see and engage with, something that they do not want to block, but seek out and share with others. This will not only make sure that our messages will be heard, but in my opinion it is the only proper way to build loyalty.
What do you think? Abandon interruptive advertising for good? .
Christmas ads: We get a hip hop fantasy, the Australians get Aardman
Bah! Today, we saw department store House of Fraser's achingly hip, hip hop video of a Christmas ad, which you can if you're so inclined.
Also today, we found out that the Australian market is getting a stop-motion Aardman ad in their stocking. The ad, called "where Christmas comes for Christmas", for department store Myers, features a fretting elf, enthusiastic reindeer, dismissive angel and wisecracking rabbit.
Like a child who's received coal, we're sulking. Anybody know when they're screening A Grand Day Out this year?
Compiled by Jonathan Shannon
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