Most read: Pret 'donates marketing to charity' for Christmas
Cafe chain , after launching its Christmas sandwich range at a gift-wrapped store, PR Week's Sam Burne James reports.
The campaign will raise awareness and money for five homelessness charities among the 40 good causes it already supports: Glasgow City Mission; The Choir with No Name; The Clock Tower Sanctuary in Brighton; Cardboard Citizens in Whitechapel; and The 999 Club in Deptford.
As is the case throughout the year, Pret will not use traditional advertising. Instead it will promote the charities through its shop windows, packaging, team members and social media channels.
It says that more than two million customers a week will see the five charities' logos on its packaging and coffee cups. For each Christmas sandwich and baguette sold, the company will give 50p to the Pret Foundation Trust, which in turn will distribute the money to the individual charities.
Last year the firm sold more than 625,000 festive sandwiches and donated 5p from every product sold to charity.
In addition, the firm's social media channels and website will feature the charities' stories, with new photography and video assets. Pret's digital media budget, including sponsored posts on Facebook, Instagram and Twitter, will be used to promote the charities.
On Instagram, Pret will run a portrait photography series telling the stories of the people it works with through the different charities and the firm's own apprenticeship scheme for the homeless and ex-offenders.
ASA: Ladbrokes ad banned for picturing young Manchester United footballer
An by the ads watchdog for featuring a picture of a footballer aged under 25, ±±¾©Èü³µpk10's Omar Oakes reports.
The ad featured the Manchester United footballer, Memphis Depay, who is 21 years old.
According to the CAP advertising code, images of people aged under 25 (or who appear to be) may not be used in marketing communications involving bookmakers.
However, sportspeople under 25 years old may appear if the bet can be placed through a transactional facility, such as the gambling operator’s own website, or when used to illustrate specific betting selection where they are the subject of the bet.
When contacted by the Advertising Standards Authority, Ladbrokes admitted they had been at fault and said they have reminded their marketing team about their obligations under the CAP code.
Native advertising: Telegraph launches first UK newspaper native ad on Apple News
The Telegraph has become the first British national newspaper to launch commercial editorial content on Apple News, through its campaign with Nikon.
Nikon, the camera manufacturer, created a cross-platform campaign through The Telegraph, which challenged the newspaper to feature a striking image on an entry-level DLSR camera without using retouching or other production techniques.
The newspaper created a shot of ballet dancers "exploding" a giant rose, which appeared on the cover of Telegraph Magazine, the home page of Telegraph.co.uk, and then on Apple News.
MediaCom handled the media planning and buying. The work was created by Spark, the in-house creative department at Telegraph Media Group, which .
Ad tech: One in five use ad-blockers in UK, says IAB research
Since the summer, according to research that charted the rise in popularity of the software.
The Internet Advertising Bureau UK’s Ad Blocking Report was based on an online survey, conducted by YouGov, with a representative sample of 2,052 adults.
The survey found ad-blocking is more prevalent among men surveyed (23%) than women (13%) and the propensity to block ads decreases with age – from 35% of 18- to 24-year-olds to 13% of those over 55. The majority are doing so on laptops (71%) and desktop PCs (47%).
The way to address this problem appears to be by creating fewer ads that are less invasive. 48% of ad-blocker users said they would be less likely to use ad-blockers if ads did not interfere with what they were doing and 36% if there were fewer ads on a page. Only 14% said they would be less likely to block ads if they were more relevant.
Guy Phillipson, the IAB UK's chief executive, said that it, "provides a clear message to the industry – a less invasive, lighter ad experience is absolutely vital to address the main cause of ad blocking."
Read on for what .
Infographic: How does Monty compare with #ManOnTheMoon on Twitter?
The has analysed Twitter and emoji activity to find out the nation's favourite of the past two John Lewis ads.
Both ads were released online at 8am on 6 November. #ManOnTheMoon received 131,319 mentions across Twitter from 6 to 8 Nov although slightly fewer mentions than #MontyThePenguin with 137,394.
But, within the first four hours of release, #ManOnTheMoon had generated 47,770 tweets – 25% more than #MontyThePenguin with 38,052 tweets in the same time frame in 2014. A notable difference was how quickly the activity around the ad picked up this year, with 3x more activity in the first hour.
Compiled by Jonathan Shannon
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