Most read: Judith Kerr pens new Mog story for Sainsbury's Christmas campaign
As we're sure you've seen, , featuring a new Mog the Cat story by Judith Kerr. ±±¾©Èü³µpk10's James Swift reports that Sainsbury’s worked with Kerr and her publisher, HarperCollins Children’s Books, to develop the story and turn it into a three-and-a-half-minute ad that mixes live action and animation.
Abbott Mead Vickers BBDO was behind the work, called "Mog’s Christmas calamity". AMV’s joint executive creative directors, Adrian Rossi and Alex Greive, came up with the idea.
The TV spot was directed by James Rouse through Outsider. PHD handled media. Framestore animated Mog. Here's a behind the scenes look at the making of the spot.
Sentiment of social media towards the ad has been very favourable, even if only touched the sides of the impact John Lewis' ad had.
±±¾©Èü³µpk10's Omar Oakes looked at , and found there were 2,214 tweets mentioning the ad in the first hour, compared to 22,429 tweets about the John Lewis ad.
The words most used to describe the ad were "festive", "magical" and "charming".
Latest (non-seasonal) ads: Warburtons asks, which 'celeb is next?' in teaser ads to promote Giant Crumpets
Warburtons, the bakery brand, has released , ±±¾©Èü³µpk10's Kate Magee writes.
Three 10-second spots will appear in the first ad break of this evening’s episode of Coronation Street. They will also be available on the brand’s YouTube channel.
They aim to build excitement ahead of this Saturday’s launch of an ad to promote Giant Crumpets, which will feature a mystery celebrity.
Catch up on all of this week's .
Mindshare Huddle: BuzzFeed boss Peretti warns of using online ads that 'don't care about readers'
Online publishers are paying the price for using intrusive, and "terrible" third-party software, which has given rise to a surge in ad-blocking use, said .
Peretti was being interviewed by broadcaster Rick Edwards and went on to say.
They are slow and show ads that are terrible. We build our own native advertising model, which is not impossible to block but it’s more intelligent and tied into the experience better.
Increasingly you’re going to see that advertising is going to have to pay its own way and add value by being more entertaining…. The way we monetise at BuzzFeed is that we figure things out from the editorial side and then give brands a head start, by giving them the format and formulas to reach consumers in an authentic way.
Read on for .
Speaking of church-state divisions and editorial integrity, we'd be remiss if we didn't mention that ±±¾©Èü³µpk10 (and Brand Republic) are media partners of the Mindshare Huddle, and have partnered on a wealth of coverage (that does not include the above).
You'll find lots and lots of news and views in our , and below we're included a playlist of videos from the day-long event.
Movember: Social Innovators Challenge
Movember's Social Innovators Challenge is calling on the brightest and most creative minds in the UK. If any of said minds are reading this 18:05 bulletin (and we're assuming that's all of you), please make yourselves known.
The challenge is to generate ideas that can help strengthen social connections between men.
Encouraging men to be more socially connected and drawing on these relationships when they go through tough times and transitions in life is a critical priority for the Movember Foundation as we seek to improve the health and wellbeing of men and contribute to the reduction in the number of men that die by suicide. Having identified some of the key challenges that need to be addressed, we are now launching this international challenge to test and prove the best ideas to help increase the level of social connectedness among men.
Paul Villanti, Movember Foundation executive director of programmes
The initiative will provide £2.4 million to fund ideas. To apply, submit 500 words on your idea by 10 December. You'll find more information on the .
Christmas ads: The best so far
Are you feeling Christmas-y yet? Perhaps binge-watching all the best seasonal campaigns will help? Well, lucky for you, Marketing's Sara "my middle name is Santa" Spary has . And we bet you've never left a mince pie out for her.
Or perhaps you'd like to go meta and watch people watching Christmas ads? Well you can do that too, thanks to Channel Mum, which have released this family vloggerbox video.
So many treats! Santa knows you've been nice this year, clearly.
Compiled by Jonathan Shannon
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