Most read: Grey unveils creative line-up
, promoting Vicki Maguire and Dom Goldman, and hiring the Dare Labs founder Perry Nightingale, 北京赛车pk10's Kate Magee reports.
Maguire and Goldman, previously deputy executive directors, are now the executive creative directors. Nightingale, who has been working at Grey on projects, becomes the executive creative technologist.
Grey said it has taken the unusual step to put technology and digital alongside traditional craft to help make different types of work.
In other today:
Pitch news: Sainsbury's seeks agencies for direct marketing and social
, 北京赛车pk10's Gurjit Degun reports.
The integrated agency Tangible was appointed to the direct marketing account for Sainsbury’s finance division in 2010.
Separately, the supermarket is reviewing its social media business for its finance arm. The social media account is different to the Sainsbury’s Bank creative business, which has been held by Abbott Mead Vickers BBDO since 2007.
Read on for , or here's a roundup of the day's :
Apps: ShareTheMeal brings mobile micropayments to the charity sector
We're very excited to see the affect a new microdonations app has on the world of charity. ShareTheMeal began as a start-up but has now launched as the United Nations World Food Programme's crowd-funding app. Once it's downloaded and set up, two taps on the screen donates 35p to provide one school meal for a child refugee.
Download it via and try it out.
Opinion: You call it advertising, I call it content
Media columnist Sue Unerman, chief strategy officer at MediaCom, has waded into a couple of weeks back. : "All advertising is brand content in a certain established – usually paid-for – format. But not all brand content is advertising."
Advertising is too small a word for the business we are in. Brand content covers more of the communications than just ads. An ad is an ad. A brilliant unpaid Tweet on behalf of the brand that goes viral is not, strictly speaking, an ad – but it is brand content and communicates the brand idea and delivers against campaign objectives, including driving visits to a website. Just consider the superb and spontaneous VisitEngland Tweet when England came out of Euro 2012: "England lose on penalties. For more on our culture and traditions go to visitengland.com ;)."
, if only for the brilliant overheard description of content in the second paragraph.
Emoji: Fanmoji launch Britmojis
While the middle finger emoji in iOS 9.1 excited us personally, it had limited use for brands. This latest emjoi "innovation" though is a bit different. , featuring transport classics (red double decker bus, hackney carriage), local delicacies (tea, fish and chips) and iconic figures (Shakespeare, the Queen) – perfect for the British brand.
The app costs 79p in the and a cool pound in .
Compiled by Jonathan Shannon
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