is running a series of family activity weekends including balloon modeling, colouring and fancy dress to encourage more families to visit.
Blue Barracuda has created an integrated campaign using display, email and search to promote the ‘Summer of Fun'.
The online marketing activity is targeted at parents looking for children's entertainment in the summer holidays with display advertising supported by search on Google, Yahoo! and Bing. Behavioural targeting will re-message people who have visited the T.G.I. Friday's website in recent months to drive awareness and bookings.
Banners will emphasise the activities on offer, drives customers to search for a nearby restaurant and allow click through to the summer of fun area on the website.
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