The integrated online campaign is built around the 'Face a Terminator' game, where players are encouraged to search for, and destroy terminators.
The reveals the score, shows details of new Terminator pizza and the official trailer for the film. Players can upload a photo of themselves or a friend and email a link to the game onto friends who can then shoot at their face to reveal a Terminator.
Created by Blue Barracuda, the campaign integrates a microsite, email marketing, online advertising, search and affiliate marketing, viral activity and social media and is aimed at 18 to 30 year old male film enthusiasts and gamers.
Online advertising, booked on websites including IGN and , uses MPUs and companion banners, homepage takeovers, advertorials and editorial text links with a call to action to click through to the microsite and the game.
Terminator Salvation will be released by Sony Pictures on 3rd June and stars Christian Bale in the role of John Connor leading the human resistance against Skynet and its army of Terminators.
The campaign will be supported by doordrop activity, window posters and pizza boxes in delivery branches and will run for two months.
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