The mobile publishing division of Associated Northcliffe Digital (AND), which has launched apps for Metro, Travel Tip-Off and Findaproperty.com, has set up a competition to lure developers.
Each month one developer will be offered a publishing deal by Teletext Mobile that will provide promotional opportunities and investment to drive consumer awareness, and improved monetisation via its commercial partnerships.
Winning apps will be promoted across the AND and DMGT portfolio.
After a soft launch in April, the first winner of App Factor has been announced as MirrorMe. MirrorMe uses facial recognition software and medical research to show what a person will look like in the future, depending on different lifestyles.
It was built by three university friends, who wanted to reach audiences with a message about their health by making an app that is both useful and fun.
Neil Johnson, managing director of Teletext Mobile, said: "App Factor is going to be really important for developers, and we are delighted to have launched the competition. Twelve app developers per year will be awarded a publishing deal with Teletext Mobile, and we will work to make each of those apps famous."
Richard Titus, CEO of AND, said: "Since the launch of their first apps almost 90 days ago, Teletext Mobile has had almost 600,000 app downloads. It's a great start and I'm sure that with our strong product pipeline, Teletext Mobile will soon achieve its aim to be the biggest mobile publisher in the UK and potentially Europe."
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