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Digital media News, Articles & Analysis
Read the latest Digital media News, Articles & Analysis at ±±¾©Èü³µpk10live UK
UK digital ad market grows by 13% to £35.5bn
Investment in video display outpaced digital ad market growth in 2024.
UK newsbrands launch ‘Make it fair’ ad takeover in fightback against AI bill
The move coincides with end of government consultation.
Britain’s Got Talent unveils headline sponsor
Tesco Clubcard is celebrating 30 years of existence.
Channel 4 chief calls for 'joint industry action' to combat social media lies
Alex Mahon suggested three solutions to counter false information online, measures that would enable advertisers and consumers to distinguish fact-checked
ITV ad revenue flat in Q3 but digital ad revenues boost first three quarters of 2024
Ad revenues up 6% in the first nine months of 2024, while ITVX digital ad revenue up 14%.
Hearst CEO on why she wants print to lead a return to ‘impactful, joyful advertising’
The UK publisher’s chief executive is coming up to two years in the job and busily shaking up the world
Boots and Wickes ads banned by ASA
The ad by Boots was banned for being irresponsible and the Wickes ad for being misleading.
Fentimans TV spot introduces eponymous, knowledgable, natty little chap
This is the first work by Drummond Central for the brand since it was appointed in early 2024.
Drambuie ad mixes up dinner-party cocktails to a chorus of 'Ooooos'
The global campaign introduces a Drambuie-based, iced espresso cocktail.
John Lewis & Partners rolls out retail media strategy and tool suite
Retailer has been trialling new capabilities with appliance brands Siemens and Bosch.
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