The nationwide project aims to help young people find the space they need to do things they love, within sport, culture and the arts.
Delivered by youth engagement agency Livity in partnership with Channel 4 Education, it is funded by Legacy Trust UK.
The campaign will incorporate viral marketing, user generated content and live events and will see the agency travel the nation hosting a series of regional live experiences to encourage participants to create their own somewhereto_ spaces and film them.
Livity chairman Sam Conniff said: "The brief we sent out to agencies was challenging due to the sheer enormity of the project as well as the number of messages that need to be communicated to the different audiences. The Tailor delivered a proposal that excited us as it demonstrated an understanding of what we have set out to achieve with somewhereto_. We are very much looking forward to working with them on somewhereto_ over the coming months."
The news comes in the same week the company and its creative partner Lovely also picked up a contract to create an exhibition stand for beauty brand Benefit at the Clothes Show Live at Birmingham NEC in December.
To leave a comment and let us know your thoughts.