The Tailor of Shoreditch kicked off a new campaign for Lee Jeans last week in London's Soho, and Event has a picture gallery of the launch.
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Shoppers at the Lee store on Carnaby Street were able to have their picture taken in an interactive photobooth, then head to Facebook to tag themselves and enter a competition to win tickets to a Lee party, hotel room and £250 of Lee goodies.
Event when The Tailor of Shoreditch won the contract to create the campaign.
The 'Lee is You' campaign will continue with a range of in-store activity and live events incorporating the photobooth.
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