The Tailor of Shoreditch bags Lee Jeans brief

Lee Jeans UK has called on The Tailor of Shoreditch to create an integrated campaign with retail activity and live events culminating with an exclusive closing party.

The Tailor of Shoreditch bags Lee Jeans brief
The Tailor of Shoreditch bags Lee Jeans brief

‘Lee is You’ will kick off this month with a range of in-store activity incorporating an interactive photo booth linked to social media platforms, so consumers can share photos and connect with Lee for further competitions and offers.

Consumers will also have the chance to win tickets to an exclusive party at Lee’s Shoreditch showroom.

"This is another great win for the agency and further qualifies the impact of our collaborative approach to answering our clients’ challenges," said The Tailor of Shoreditch founder Ian Irving.

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