Gopalan will be responsible for revenue development for the business, covering customer relationship management, loyalty and retention, brand development and marketing communications.
At Capital One, Gopalan was previously head of marketing and analysis, spearheading the bank's revenue growth, risk management and customer relationship management strategies.
T-Mobile is currently preparing to launch the second phase of its Life's for Sharing campaign, which launched earlier this year.
The first phase featured a flash-mob dance at London's Liverpool Street station, and was a huge hit on YouTube, clocking up over 10.5 million views.
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