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T-Mobile's Electronic Beats teams up with Gorillaz for AR experiences

T-Mobile's Electronic Beats platform has partnered with music group Gorillaz to deliver augmented reality (AR) experiences.

Goodbye EE? Writing on the wall as BT completes mobile acquisition

BT has completed its purchase of EE today, in a move that will most likely result in the demise of

Marketing drive and vision: the legacy of EE boss Olaf Swantee

Olaf Swantee, the outgoing CEO of mobile group EE, gave a once disparate group of brands unity and coherence and

Phones4u forced into administration by 'ruthless' Vodafone and EE

Phones4u has been forced into administration, with nearly 6,000 jobs at risk, after mobile operator EE said it would not

Commitment-phobia: Millennials want different models of ownership and brands need to keep up

The concept of ownership is changing and brands need to break up their offering if they don't want to become

BlackBerry boss 'outraged' by T-Mobile iPhone promo

BlackBerry boss John Chen has expressed his "outrage" in an open letter to consumers in response to a T-Mobile promotion

EE overhauls Orange Fun Finder to provide 'curated ticket service' to all customers

EE has partnered with Last Second Tickets to launch a "curated ticket service" offering customers across EE, Orange and T-Mobile

EE marketing chief Steven Day announces departure

EE's top marketer Steven Day has announced that he is to leave his position as chief of brand and communications

Tom Gibson