LONDON - Specsavers has parodied the new Barclaycard waterslide campaign by BBH with a new YouTube viral which will be seeded by email by digital agency i-Level.
In the Specsavers version of the ad, rather than gracefully gliding home down the flume, a man finds himself hurtling down a builders' waste chute and ending up in a skip. The 'Should've Gone to Specsavers' branding appears as we hear a muffled 'Bollocks' shouted from the skip.
The viral was produced by Specsavers Creative team and featured Specsavers staff.
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