In the TV ad, an unidentified rival optician is so afraid of the new campaign that they trying to destroy the Specsavers billboards, PR stands and balloons.
The campaign features two main characters The Boss and his sidekick Harrison who have tasked with carrying out this dastardly deed.
At the end of the commercial, when Harrison thinks he has destroyed everything the text promoting the ‘free varifocal lenses' slides onto the screen, knocking Harrison off his feet.
The ads mark the first time Specsavers has used online video interacting with graphics.
The online ads follow the same theme, featuring Harrison destroying the Specsavers offer and being hit back by the text.
There are three radio ads, all based around the idea that someone doesn't want the consumer to know about the campaign. In one, the DJ is forced to announce that the Specsavers ad has been stolen.
In another, Harrison phones up a Specsavers store claiming to be from head office telling them the campaign is cancelled. And in the third, the Boss and Harrison hack into the frequency but inadvertently blab about the offer.
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