Space has created four promotions giving consumers the chance to train, live and play like a football star, and "experience football".
The prizes are: special training by Chelsea FC coaches; travel with the team and a chance to watch a Champions League away game; take a place in the team to play against football legends; or travel with Chelsea FC for two weeks on their pre-season tour.
Space will target men under the age of 30 who are Chelsea fans as well as non-Chelsea fans who have an interest in football.
The promotions are part of Samsung's B2B and B2C "Experience football" campaign to drive Samsung's affiliation with football during the 2008/09 season.
They will be communicated to B2B customers via in-store posters in staff rooms and on their intra-net, while consumers will see banner ads when they visit third-party football related sites, including , and .
HTML emails will also be sent to millions of people on both Chelsea and Samsung databases, driving them to a where they can find more details on how to win the prizes. The site will also house "behind the scenes" content from Chelsea FC.
Martin Howard, sponsorship manager at Samsung, said: "Our award winning sponsorship of Chelsea continues to thrive and this season we have taken our activity to a new level.
"With the team at Space we have developed a family of creative campaigns to engage with each of our key audiences both B2B and B2C focusing our work online."
Jon Kent, account director at Space, said: "We were prepared to challenge for new creative for the Experience Football activity, and we are confident this integrated campaign will encourage consumers to engage with the Samsung brand in the long-run."
.jpg)
.jpeg)
