Samsung launches Pixon ad campaign

LONDON - Samsung Electronics has launched an online campaign for Samsung Pixon, its latest 8-megapixel camera phone.

Samsung launches Pixon ad campaign

Through the campaign, visitors to its website can learn the benefits of the phone's camera features and direct street photographer Nick Turpin to capture a crisp moment of life.

For 28 days from today, Nick Turpin is going to photograph his life with the camera-phone. Viewers can go to www.thephotographicadventuresofnickturpin.com and click anywhere on the photo in the adventure: the object within the photo that gets the most clicks becomes the subject matter for his next composition in his photographic adventure.

Turpin's journey is to emphasise the photo-sharing capabilities of the Pixon phone.

The touch screen camera-phone is available from late October and has a x16 digital zoom with Auto Focus, fast shutter, face detection and geo-tagging - all controlled through a 3.2 inch touch screen display with slim and sleek design.

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