The brand has launched a promotion with world champion freestyle footballer John Farnworth to search for the UK 'Soccerade Dream Team'. Winning footballers will be awarded a minibus for their school team.
Once the UK team has been announced it will go on to play similar teams from European countries that are running the promotion.
Marketing support for the campaign will include perimeter advertising at football stadiums including Wembley and a regional media and advertising campaign.
Soccerade brought in Cristiano Ronaldo last year as its brand ambassador. The brand, which is caffeine-free and positioned as providing natural energy, is competing with Coca-Cola and Pepsi’s sportsade drinks, Powerade and Gatorade.