The promotion, which runs until the end of November, uses an instant win mechanic. Entrants need to enter a unique on-pack code online to find out if they have won.
The campaign was created by Iris.
Additionally Powerade is giving away a downloadable training tool to every winner. The ‘Powerade Pulse’ can scan a music playlist and creates a playlist based on the number of beats per minute a person is planning to hold during exercise.
Marketing support will include outdoor and online advertising to drive traffic to the microsite.
Powerade is also involved with the Take to the Streets initiative, which aims to get 2m more people exercising regularly by 2012.
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