From today (25 November), SeeSaw viewers will be given the choice of watching ads during their programmes, or paying to have uninterrupted viewing.
At this stage, Nonstop only applies to certain content – programming from BBC Worldwide and independent producers.
However, SeeSaw said it expected the feature to be rolled out across programming from the service's other content suppliers, including Channel 4, Five, Disney, MTV and NBC Universal.
There will be an introductory offer on Nonstop of 99p a month, until 31 December.
This is SeeSaw’s first subscription-based consumer offering, and it plans to introduce premium content packages at a later date.
Matt Rennie, SeeSaw's commercial director, said: "On-demand viewing is by definition about flexibility, and NonStop is another way to bring choice to our viewers."
Yesterday, in the UK, which enables users to choose from three separate ads to watch before streaming a programme.
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