Taylor, previously vice president, marketing, creative and publicity has been acting up into the role since May 2010, covering for Heather Jones while she was on maternity leave. Jones has since left to join independent producer North One Television.
David Lynn, executive vice president, managing director MTV Networks UK, Ireland & Australia said Taylor's promotion reflected her work on business projects such the main channels' move into entertainment.
MTV UK will be looking to hire a senior level marketing executive as well as a head of creative in the coming months.
Separately, MTV has launched an on-demand online TV service called MTV OD. Users can watch old shows as well as current ones and it will cost £1 for one day or £2 for a week's access to unlimited programming. Payment can be made via SMS with PayPal.
.jpg)
.jpg)