The Volkswagen-owned car brand has taken on AnalogFolk as its first real digital interactive partner to develop its UK digital brand activity and Club Seat programme.
Seat formerly used Indeprod, which went into administration early this year.
Seat is expected to budget around £1.5m on the overhaul of the UK brand site, Club Seat website developments, and viral and online marketing over the next three years.
The UK digital activity will bring it in line with the Spanish company's new corporate brand identity.
The UK site will highlight Seat's new mid-market models including the Exeo and ST cars, which put it up against Mondeo and Peugeot.
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