The Volkswagen-owned Spanish car manufacturer is tendering for an agency to help create, deliver and maintain its electronic communications.
Seat's online activities in the UK focus on its , which highlights the Ibiza 5dr and SC, Leon, Altea family, Alhambra and forthcoming Exeo saloon and ST estate cars.
The process is being handled by RD Squared.
A spokesman said it wanted a new agency to manage Club Seat, viral and CRM developments alongside Geronimo, which it uses for display ads and direct marketing.
Seat recently launched a campaign to build awareness of its latest offers. The press, radio, digital and direct mail activity will encourage consumers to ‘Say no to the ordinary and say yes to a great price'. The campaign, which also covers dealership marketing material, uses the strapline ‘Join the revolution'.
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