The campaign for the Momentum Pictures rom-com, starring Felicity Jones as an Alpine chalet girl, 'Gossip Girl''s Ed Westwick, Bill Nighy, Brooke Shields, Bill Bailey and Tamsin Egerton, has been created by digital agency Blue Barracuda.
Clicking on the "Like" buttons gives viewers access – on Facebook – to cast information, snowboarding locations where the film was shot, and will highlight brands featured in the film, which include Roxy and Roxy Riders, Thomas Cook, Intersport, Red Bull, and Nintendo.
Jamie Schwartz, VP theatrical marketing at Momentum Pictures, said: "This is the first time the ‘Like’ button functionality has ever been integrated with a movie. We don’t want people to just watch the film’s trailer; we want them to get involved, to share it with their mates, and to identify themselves with the cool brands it features."
Martin Talks, chief executive of Blue Barracuda, said: "When people watch a film, they are often inspired by the lifestyle it portrays and want to buy into it. Our campaign takes that to the next level by enabling viewers to identify themselves with the cool brands in the film and use cool social sharing functionality.
"Participation and sharing, such as this, and the convergence of media, like films and the internet, is the future of film making."
The ahead of its 16 March release.