The viral film, by AKQA, is named 'One Million Hugs' and features a group of Dutch female models visiting bars in Amsterdam and hugging male lager drinkers. The clip ends with the line "Thanks a million".
The beer brand has brought together multiple Facebook pages and created a single global page.
Floris Cobelens, manager of global digital media at Heineken, said: "While no one can claim today they are mastering the digital revolution, we at Heineken are ahead of the pack, behind a very steep learning curve, and a full-hearted commitment to capitalize on the opportunities new media offer."
Last month, Heineken , by Wieden + Kennedy Amsterdam, featuring a character who effortlessly navigates his way through social situations. The ad aims to emphasise Heineken's premium lager positioning.
In December, selling branded merchandise as part of its unified global marketing strategy.
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