The campaign, which launches over the Easter weekend at cinemas, theme parks and zoos, will target mums by marketing as a "guilt free" purchase for children.
The Britvic-owned brand said the experiential campaign, which runs until the end of August, would aim to challenge preconceptions about bottled water among children, who are traditionally not a strong market for the product.
The experiential work coincides with the launch of a cinema ad campaign that ties up with movies 'The Spiderwick Chronicles', 'Horton Hears a Who' and 'Inkheart'.