The appointment follows a three-month pitch for the account with the iD’s first work for Britvic likely to appear this month. The company has been a regular exponent of sampling activity.
Late last year Britvic used Euro RSCG KLP for a four-week sampling campaign for Robinsons. The aim of the campaign was to highlight the absence of artificial colours and flavours. The Robinsons sampling took place outside 250 Asda and Tesco stores and offered a “Sunny Day Book” on proof of purchase containing summer children activities.
In August Britvic tied up with The Sun to promote its Tango brand through independent retailers inside the M25. Consumers received a free drink when they bought a copy of the newspaper.
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